PIZZA is the route to all happiness. who doesn’t want a hot, steamy pizza to perk up their day with a side of Dad jokes?


Arty-stan pizza

Logo design, social artwork, digital media, printed stationary

Arty Stan Pizza is the dough-child of one Jamie M-P, crafted to showcase his love for handcrafted, authentic pizza.

Being old work colleagues meant Jamie and I were both used to working together and had a knack for understanding each other’s ideas even before we’d finished explaining them.

Playing with the word ‘artisan’ the characters of ‘Arty’ and Stan’ were created and developed to form the basis of the main branding. We’ve developed and created a series of small comic strip style illustrations for use as stickers on pizza boxes and as a viral marketing tool, enabling them to be places anywhere and everywhere by consumers.

We created a series of characters, each based on a different pizza, apty named - Arty, Stan & The Pizza Gang. This is something that can continue to grow and expand with every new pizza created. These are also used across social media to promote new additions to the menu and to add a more personal touch to the branding.

If you love personal, hand-crafted pizza twinned with Dad jokes and bad puns, Arty Stan Pizza is for you!

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MCB & The Backstage Barber

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Josh Holgate Photography