Being one of my best friends and having produced his original branding over 10 years ago, I felt obliged to give him a bit of a clean up and modernisation to reflect the amazing work he produces and the fact he’s now producing stunning video alongside his amazing photography.

I started by creating a carefully set wordmark and monogram and stripping back the colour palette to help add in subtle accents and gives a nod back to the original black and white history of photography itself.

I put together a simplistic set of brand guidelines to help Josh seamlessly implement the new style into his great work along with a clean and simple business card.